My Work
Sunsocial
Student Project
I designed a sunset watching social media service, researching extensively into current competition, user interviews and strategic design for business.
Overview
Objective: To research and design a sunset watching social media app and promote it through an ad campaign
Tone: playful, casual, energetic, connection with others
Primary Audience: adults who have busy lives and want a fun hobby that combines nature and community & photographers
Deliverables: Brand identity, Ad campaign
My role: Graphic Designer
Meet Sunny the mascot! Sunny’s hair is a cloud! Sunny brings the brand together, highlighting the childlike energy of having fun!
About Sunsocial
Sunsocial is a social media app that is all about finding community through the shared interest of sunsets and sunrises.
Sunsocial delivers the most accurate real time sunset/sunrise data and provides opportunity to connect to your local community while finding when and where to watch the best sunsets of your life!
Meet Sunny’s friends!
Ad Campaign
This Ad Campaign is a series of digital banners that progressively show the different strategies used to attract and retain users.
Awareness
An intriguing broad preview introducing Sunsocial as a playful app for sunset lovers. Target audience loves to take pictures of the sunsetting.
Interest
This shows how the app brings people together. Mixing photo and graphic elements shows the playful visual style.
Desire
Sunsocial’s brand promise is to provide the most accurate sunset/sunrise data. This play on outdoors ads shows how you can rely on Sunsocial to enjoy a nice view.
Action
The focus is on user needs being met, showing that the main value propositions the target audience look for are fulfilled with out app.
Retention
Showing that Sunsocial is more than just an app, but a way to stay connected and create community both online and offline. Using a casual, friendly tone.
